Last weekend I only had a booking of 3 people, but The Eureka Room really needs about four people to be fun. Which meant had to hustle up more people to make a full group. I pulled it off, but let everyone go for free. It cost me $60
This weekend I had two bookings of 3 at different times and couldn’t pull it off. I had to cancel them both. That cost me $120.
In hindsight, I could have used $180 to advertise and find more people to book. I could have used the ads to create more awareness. The reason I didn’t advertise was because I had been getting pretty full showings and it wasn’t necessary. Last weekend I thought it was a fluke because it was a beautiful day. This weekend I realized I need to work harder to get a “line out the door”. Because what’s the harm in having a waiting list? Not much.
In my defense, I have been working on the Eureka Room a lot, just not on attracting customers. The main focus the last month has been finding a commercial space to move into. It consumes a huge amount of my time.
But this week, starting today, I will be hustling to get more attention for the Eureka Room in a lot of different ways including ads, partnering, reaching out and giving discounts, and looking into PR.
I’ll also look into setting a budget for marketing and advertising. If the test of the Eureka Room this year is to see if it works, I really need to make sure people know about it.