Here’s the immersive experiences available in Austin as of this writing. The term “Immersive Experience” is somewhat open interpretation. If there’s something fun missing from this list, please let me know!
The Eureka Room is a boutique participatory immersive experience room. It’s fun, weird, and almost certainly like nothing you’ve experienced before. Various short programs are played in a room of three walls , 14,000 LEDs, and a giant projector screen. That’s a lot of immersive for an 8×8 room!
There are limited showings available on the Eureka Room website, but often a special showing can be set up. You’ll need at least four people in your group, preferably 6. If not, you’ll be combined with other smaller groups, but that just adds to this very memorable experience.
This national chain of immersive spaces features rotating immersive artists from around the world. If you went to Hopscotch when it was in Austin, this is a similar experience. Lots of cool things, including interactive exhibits and a VR experience.
A home-grown Austin immersive experience in Native Hostel downtown. Local artists teamed up to create this unique and Instagram-ready space in the back room of the coolest and hippest bar-venue-hostel in town. Projections, strange rooms, and interactivity. Plus a bar.
Originating in Austin and then moving down I-35 to San Antonio, this Immersive Experience features many Austin artists and is located in a 20,000 square foot space within walking distance of the Riverwalk. Also features a full bar and lounge.
Immersive Van Gogh (Multiple Companies)
So apparently there are many, many, many, many different companies doing “Van Gogh Immersive” shows across the country. I guess projecting out of copyright art onto walls and charging $40 a person is pretty profitable. 🙂
Here’s the ones that will be visiting Texas
This is out at COTA and is for a limited time only. It moves on to the next city mid-August. It doesn’t indicate how big the exhibit is, but it does say that it takes about an hour.
Van Gogh Expo (Houston and Dallas and San Antonio)
500,000 square feet of projections. That’s a lot of Van Gogh!
Seasonal Austin Immersive Experiences
Nickel City as Moe’s Bar
This eastside bar has dressed up for the last few Halloweens as Moe’s Bar from The Simpsons.
A “multi-room, multi-level, over-the-top interactive Christmas pop-up experience.” (Usually begins sometime in November).
A collection of Austin artists who have a tradition of making elaborate over-the-top immersive experiences for the weeks of the East Austin Studio Tour in November. Previous creations included a giant dome, a mystery house, and a working rollercoaster. Wow!
Miscellaneous Austin Immersive Experiences
This place is in a category by itself. It’s Christmas all-year round at this famous bar off of Burnet Rd. (PSA: “Burnet” is pronounced BURNit, dernnit!)
Closed / Moved Austin Immersive Attractions
The Art of Ice Cream Experience (Closed)
This was located in the Red River district in downtown Austin, but it closed during the pandemic.
The FOMO Factory (Closed)
The FOMO Factory used to have a location in Austin but currently the only location is in Houston.