Last week I finished the long-awaited document that explains what The Eureka Room is, why it exists, how it is growing, and (more implicitly) why someone should invest in, loan, or extend a credit line to The Eureka Room.
I knew this document would be going to both people who had visited and people who had never heard of it.
At first, I played with some pitch deck templates, but quickly realized that a pitch deck was close but not what I needed. Pitch decks are typically used in a live presentation and this was going to be used to attract interest in meeting with me. Also pitch decks tend to be ridiculously speculative and I prefer to be more straightforward. Most funders will decide viability and predict the future on their own terms anyways. They don’t need to see yet another hockey stick graph.
Like all my better writing, I didn’t want a bunch of coma-inducing cliches. I’d rather have the language be a bit janky or casual in places. The more “perfect” business writing is, the more boring it is. (Just like people).
I also wanted it to show heart and purpose, because there’s a lot of that in this project. It can be difficult to navigate that language without falling into the sort of touchy-feely business writing that rings hollow. I probably spent the most time on that section because I think that’s where I’m going to best sort out the people who should be on this team from the ones who should not.
You can also download the pdf here: