A Eureka Room program involves a lot of things: leds, projections, graphics, sound, voice overs, maybe some actors, some motion graphics, props, seating, etc.
It’s easy to get focused on the physical aspects of the programs.
But what matters more than all those is story. Story is the core of the visitor experience. It has to resonate in the way that meets their expectations, even if they couldn’t vocalize what their expectations were.
What matters more than the story of the program? The *other* story.
The story the visitors tell themselves afterward.
While the programs might last 10-60 minutes, the story they remember and recount afterward is the one that will live on the longest.
Dear me: Are you considering the story your fans write for themselves? Are there opportunities to further delight them long after they enjoy the story of the program? How can you help them write a great story?